Via Training is the leading provider of custom training programs that increase sales channel effectiveness. Via develops e-learning and blended training programs that teach product knowledge, applied sales skills, and sales operations.

Via Training was founded in 1999 as a spin-off of ID Branding, a 25-year-old brand identity firm. Via's staff of professionals includes experienced instructional designers, graphic designers, programmers and project managers.

Via's first customers were in the consumer electronics industry, and we continue to develop training for the retail sales rep audience, as well as the direct selling audience. Via's solutions are designed to increase our clients’ sales by changing the behavior of the sales rep during the sales transaction. We are dedicated to teaching sales reps to become advocates for our clients’ products and brands. Our capabilities include:

• Custom Product Sales Training: Blended Curriculums
• Sales Methodology Development and Sales Skills Training
• eLearning Technology
• Training Program Promotions and Incentives
• Outsourced Sales Trainers
• After-Sale Product Support and Customer Loyalty Programs
• Global delivery: North America, EMEA, Asia-Pacific, Latin America

In October, 2007, Via became a division of General Physics. General Physics (GP) which is a subsidiary of GP Strategies Corporation, a NYSE listed company (GPX). GP provides training, management consulting, technical support services, and training outsourcing services to large multinational companies, Fortune 1000 companies and other commercial and government agencies. We excel at integrating people, processes, and technology.

GP was recently named one of the top sales training organizations by TrainingIndustry.com. Read about it here.