Sales training at many companies starts with basic sales skills or indoctrination in an established selling model. Industry and product knowledge is included in basic training or added downstream as new products are introduced. Although valuable, this level of training can fall short of what is needed to get the most out of your direct or indirect sales channels.

Via Training completes the picture by tying this knowledge together with applied sales skills training using product knowledge in customer scenarios. Sales personnel receive training on the most effective ways to use product knowledge to make the sale, cross-sell and upsell.

Tying It to Current Market Conditions
Each of Via's development teams spends time in their client's market to stay current with critical sales challenges that can be addressed through training. This knowledge is used in courses to ensure that sales personnel find value investing time in continuing education. It is also used in the development of accompanying sales tools and channel communications that complement training and further enhance channel readiness.
Active Learning™, Not Just Information
Sales personnel don't come to a training website to read a lot. They also don't like "page turners." They are kinesthetic learners who like to "do something." Via's Active Learning model delivers training that is engaging, with built-in retention strategies. As an example, we embed activities in courses to enable the learner to master course material such as applying product knowledge in frequently encountered sales scenarios.
Scalable Services
One-stop shopping makes life easier, particularly when you can build on a supplier relationship and learning curve as your training needs grow. Via's deliverables range from the development of a single course to the development, deployment and ongoing support of blended programs delivered worldwide.
Strong Partnerships
Via develops enduring relationships with our clients. This enables us to build and leverage a knowledge base of information about our clients' products, markets, sales channels and operating style. As a result, Via is able to improve efficiencies and response time, critical goals in an age where our clients are often asked to "do more with less." We offer the benefit of our leadership in the industry-proven in a broad range of exceptionally successful programs—as a team resource to help you meet your training objectives and increase sales force effectiveness.