Sales training is a broad application served by many suppliers. Within this application Via Training specializes in a fast-moving area that few companies know well. We develop custom e-Learning and blended programs that teach sales personnel detailed product knowledge, the applied sales skills to sell those products, and sales operations. The goal of this training is to help clients increase their sales and market share, often by supporting the launch of new products and channel marketing programs.

Sound instructional design is the cornerstone of effective courses. Via designs courses using our Active Learning™ model, which provides practice sessions where sales personnel can use product knowledge in customer scenarios such as handling objections, cross-selling and upselling.

At the program level, training is the foundation. Via's programs then provide two additional components: performance support delivered as a resource library of sales tools, and channel marketing to improve sales force communication and ensure real-time alignment with new marketing programs.

We tailor our programs to match the blend of direct and indirect channels you rely on.